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Because you can't hit a target with a feather.
Put differently, because every communication—every effort in marketing your business—has to be forceful, pointed, targeted, accurate.
That's our philosophy. Along with a conviction that such efforts can be distinctive. Elegant. Beautiful.
Clovis is the name of the oldest paleolithic culture in North America. Its most distinctive artefacts were discovered in a quarry near a small town in New Mexico called Clovis.
Fluted flint arrowheads, Clovis points were crafted with uncanny precision. Extraordinarily beautiful, they're still razor-sharp, fifteen thousand years after they were made.
We think of a Clovis point as a metaphor. Of craft. Of transformation. Of a shaping creativity.
We also think of purpose. Because someone saw that shape in the stone, then shaped it to its best use.
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