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Everyone faced with marketing a business asks similar questions:
What is the essence of our brand?
What is our true value to buyers? What is our niche? Where do we excel—and where will we?
Are we reaching our desired audience? How to get the right type of attention?
Are we truly differentiating ourselves? How to stand out?
How to execute our marketing programs effectively, consistently, with excellence?
These questions—and related ones—are the foundation for every marketing communications strategy. They're the basis of any plan developed and implemented by Clovis.
In every case, our guiding principles are as follows:
• Know our client's business intimately
• Understand the client's market and its needs
• Develop comprehensive marketing plans
• Execute discrete initiatives consistently and compellingly
• Measure results and amend plans as needed
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